About Us
Platinum Breeds Worldwide is a trusted name in the dog world. It brings together the combined knowledge, experience, and dedication of strategic founders from across the global pet industry, delivered in one full ecosystem.
Platinum Breeds is a UK & Thai-registered brand, originally established in 2017. The PBW food ranges are built on the expert advice and recommendations of pet nutritionists, veterinarians, and professional breeders from around the world, all united by a lifelong passion and an uncompromising commitment to animals and their wellbeing.
PBW is built not from a simple idea or profit-driven motive, but from a genuine shared connection and commitment to improving animal health, nutrition, and overall wellbeing, so they can live longer, stronger, and healthier lives by our sides.
Quality, Safety & Sourcing
At PBW, every product is developed with a clear commitment to safety, traceability, and nutritional integrity.
Responsible Formulation
At PBW, every product is developed with a clear commitment to safety, traceability, and nutritional integrity.
We prioritise responsible formulation and work with carefully selected manufacturing partners who meet strict internal and international standards for quality, safety, and consistency.
Multi-Level Testing
Manufacturing was one of the most important and challenging parts of building PBW dog food ranges. It took years to find partners capable of producing exactly to the standards and recipes I required, without compromise. As the founder, I have personally visited and inspected each manufacturing facility, meeting every partner face-to-face, reviewing their operations, and assessing both their production environments and ingredient sourcing firsthand.
Certified Standards
Our products are manufactured in facilities operating under established food safety and quality management systems, including recognised frameworks such as Good Manufacturing Practices (GMP), Hazard Analysis and Critical Control Points (HACCP), and ISO-aligned processes where applicable.
Traceability & Transparency
Each production batch is subject to defined quality control procedures. Testing is carried out at multiple levels, including within the manufacturing facility, through independent third-party laboratories in the country of production, and through additional third-party testing aligned with the most stringent global standards and regulatory requirements in the world.
Approved Global Partners
Manufacturing is carried out through approved global partners selected based on their ability to meet PBW's internal requirements for quality, safety, and traceability. All partners operate within controlled frameworks that support consistent production and ingredient accountability.
All products are produced with batch and lot identification systems in place, enabling traceability across production, testing, and distribution stages.
Continuous Improvement
PBW products are developed and supplied with the intention of meeting applicable regulatory requirements in the markets in which they are sold. Regulatory requirements and classifications may vary by region, and it is the responsibility of distributors, retailers, and end users to ensure compliance with local laws. We continuously review our processes, partners, and quality systems to maintain alignment with evolving industry standards and regulatory expectations.
Our Promise
PBW is built on transparency, trust, and uncompromising standards — setting the global benchmark for dog nutrition.
