Our Philosophy
At Platinum Breeds Worldwide, our philosophy is rooted in a deep love for dogs and an unwavering dedication to their health, vitality, fitness and happiness. Every step we take, every product we create, is guided by our core values and principles.
A Lifelong Passion
Our journey began from pure love for dogs. Our founder grew up with a strong bond to his beloved dogs, a bond shaped by loyalty, companionship, and a shared life filled with adventures. This passion is at the core of everything we do.
Uncompromising Quality
We're committed to crafting superior dog nutrition using only the finest, highly digestible ingredients. Every recipe is meticulously balanced to support optimal health, ensure peak performance, and reflect our promise of premium care.
Complete Transparency
Trust is built through transparency. We are open about our ingredients, processes, and sourcing. Every ingredient is carefully selected and can be traced back to responsible sources, ensuring nothing but the best for your dog.
Responsible Sourcing
We ethically source our ingredients from trusted partners who share our values of quality and sustainability. From farm to bowl, we maintain the highest standards of safety, traceability, and environmental integrity for every use.
PBW is built on a simple belief: when nutrition is transparent, ingredients are real, and protein sources are controlled, dogs thrive. This is why we confidently position PBW among the healthiest dog food brands in the world.
Nutrition For
Every Stage Of Life
PBW offers three carefully balanced ranges designed to support dogs of all breeds from puppy through to their senior years.
Each PBW range contains the same six carefully crafted single protein recipes, allowing dogs to remain on the same familiar protein throughout their lives. This allows owners to maintain the same trusted protein their dog enjoys, while still providing nutrition suited to each stage of life. While the core ingredients remain consistent across all three ranges, the nutritional balance and ratios of each formula are carefully refined with additional nutrients in the Puppy and Senior ranges, designed to support the different energy, development and maintenance needs dogs experience as they grow and age.
Every PBW recipe is built around one clearly defined animal protein source. This makes it easy for owners to understand exactly what protein their dog is eating, while also helping dogs that may experience sensitivities such as food allergies, skin irritation, ear problems or watery eyes.
The goal is to give owners the freedom to identify the protein that works best for their individual dog, while also allowing dogs to discover the recipe they enjoy most from PBW's range of six delicious flavors.
This philosophy is one of the reasons PBW confidently positions itself among the most nutritionally transparent dog food brands available today, built not only for dogs with sensitivities, but for any dog that benefits from clean, healthy, transparent nutrition.
Puppy Range
8 weeks to 15 months
The first year of life is when dogs grow the fastest. During this time they are developing strong bones, building muscle and forming their immune systems.
The PBW Puppy Range follows the same carefully controlled protein approach while increasing protein and healthy fat levels, along with specific minerals and nutrients designed to support a puppy's developmental needs. These adjustments help support healthy bone formation, muscle development, brain growth and the higher energy demands of this critical stage.
Once dogs reach maturity, they transition seamlessly to the PBW All Life Stages range.
PBW All Life Stages Range
8 weeks to adulthood
PBW All Life Stages formulas provide balanced nutrition designed for long term strength, health and vitality.
The All Life Stages range provides steady everyday nutrition that can support dogs as part of a long-term feeding approach. However, PBW offers its dedicated Puppy and Senior ranges where the nutritional balance and ratios are even more specifically adjusted to support the unique developmental needs of growing puppies and the changing nutritional requirements of ageing dogs.
This structure allows owners to keep their dog on the same recipes while simply transitioning across all three available ranges.
PBW Senior Range
7+ years to senior years
As dogs age, their metabolism, joint health and digestive efficiency can begin to change.
The PBW Senior Range is designed to support healthy ageing while maintaining the same clear ingredient approach used across all PBW formulas.
These senior recipes provide optimally balanced nutrition designed to support joint comfort, healthy digestion and consistent energy levels in older dogs, while maintaining muscle condition and overall vitality.
By continuing the same transparent ingredient approach, PBW Senior recipes help ensure older dogs receive nutrition that is simple, digestible and supportive of long term wellbeing. As dogs grow older, they deserve the highest level of comfort and truly nourishing, balanced nutrition, and we are here to support that at every stage.
PBW recipes follow a simple principle:
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Each recipe is built around a single, clearly defined animal protein source
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Matching natural fats and oils
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Short ingredient lists ranging from as little as 8 ingredients to a maximum of 13 carefully selected ingredients
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No unnecessary fillers
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No unnecessary additives
What PBW will never use?
Many commercial pet foods use complex ingredient listings and formulations that can be difficult for owners to fully understand. This can contribute to uncertainty and confusion around what dogs are truly eating, and may impact health issues and digestive discomfort for some dogs. As the founder of PBW, I experienced this first hand, this is exactly why I created PBW recipes: to prioritise clarity, transparency, and simplicity in dog nutrition.
These ingredients can sometimes contribute to common problems seen in dogs such as digestive upset, skin irritation, ear infections, excessive itching, watery eyes or inflammatory reactions.
PBW was built around a different standard, complete ingredient transparency, and nutritional integrity.
For this reason, the following ingredients are permanently and strictly excluded from every PBW formula.
Cereals
Cereal ingredients such as wheat, corn, or unspecified grain blends are often used in pet foods as low-cost fillers.
For some dogs, these ingredients can be harder to digest and may contribute to sensitivities, digestive discomfort, or skin irritation.
PBW formulas instead focus on carefully selected, digestible whole-food carbohydrate sources that provide balanced energy without unnecessary fillers.
Meat & Animal Derivatives
The term "meat and animal derivatives" is often used to describe unspecified animal by-products.
This lack of clarity can include a wide range of materials, making it difficult to determine exactly what protein source a dog is consuming.
For dogs with sensitivities, this uncertainty may contribute to digestive upset or skin-related issues.
PBW does not permit vague ingredient terminology. Every protein used is clearly defined and traceable.
Artificial Flavourings
Artificial flavourings may be added to enhance taste, particularly in some formulations.
These additives provide no nutritional value and, in certain cases, may contribute to sensitivities or behavioural changes in some dogs.
PBW recipes rely on natural flavour derived directly from real ingredients.
Sepiolite (E562)
Sepiolite is a clay-based anti-caking agent that may be used in pet food production.
While permitted for use, PBW chooses not to include mineral-based anti-caking agents in its formulas.
Artificial Preservatives
Synthetic preservatives such as BHA, BHT, and Ethoxyquin have historically been used to extend shelf life.
Some research has raised questions regarding their long-term use.
PBW recipes are preserved using carefully selected methods designed to maintain product quality and freshness.
Artificial Colours
Artificial colours such as Red 40, Blue 2, or Yellow 5 may be added for visual appearance.
As dogs do not select food based on colour, these additives serve no nutritional purpose and may contribute to sensitivities in some dogs.
PBW formulas contain no artificial colouring agents.
Meat By-Products
Meat by-products can vary in composition and quality depending on sourcing and processing.
Without clear identification, these ingredients may provide inconsistent nutritional value and may be less suitable for dogs with sensitivities.
PBW uses clearly defined animal protein sources only.
Unnamed Meat Meals or Fats
Ingredients labelled as "meat meal" or "animal fat" do not specify the source animal.
This lack of transparency can create uncertainty around consistency and suitability for dogs with specific sensitivities.
PBW recipes always identify exact single protein sources for full clarity.
Yeast & Yeast-Based Additives
Some formulations include yeast or yeast-derived ingredients which, in certain dogs, may contribute to sensitivities such as skin irritation or digestive discomfort.
PBW recipes are formulated to avoid unnecessary additives of this nature.
PBW formulations are developed based on current nutritional knowledge, ingredient selection standards, and internal quality guidelines. Individual dogs may respond differently depending on their specific needs, sensitivities, and health conditions.
The PBW Ingredient Standard
Every PBW recipe follows a simple rule:
If an ingredient does not provide clear nutritional value, transparency or digestive benefit, it does not belong in our food.
This philosophy ensures PBW formulas remain:
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Clean
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Transparent
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Highly digestible
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Supportive of healthy skin, ears and digestion
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Suitable for dogs requiring real, whole food nutrition built on simplicity and control
Trusted by responsible breeders and dog owners who demand clean, transparent nutrition without compromise.
Alongside our nutrition range, PBW also offers a selection of essential products, including bowls, leads, and grooming items, built with the same focus on quality and practicality.
Additional products are also available across other animals within the PBW range.
