Beef & Cranberry (15kg)

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Beef & Cranberry (15kg)

Beef & Cranberry (15kg)

Regular price £62.99
Sale price £62.99 Regular price
Unit price
Product description
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Beef & Cranberry – Strength, Power & Performance

Rich in highly bioavailable protein, essential minerals, and naturally occurring nutrients, our Beef & Cranberry recipe delivers complete nourishment to support vitality, body condition, and lifelong wellbeing at every stage of life.

Naturally high in quality protein, beef supports the development and maintenance of strong, lean muscle mass, helping to sustain physical performance and daily activity. Its complete amino acid profile provides the essential building blocks required for tissue repair, recovery, and overall structural health.

Beef is also naturally rich source of iron, zinc, and B vitamins, contributing to healthy oxygen transport, immune system function, and efficient energy metabolism. These key nutrients work together to help maintain stamina, strength, and consistent energy levels throughout the day.

Complemented by cranberry, this carefully balanced formula helps support urinary tract health while delivering targeted plant-based compounds alongside premium animal protein. The result is a complete single-source protein recipe designed to provide steady, reliable nutrition and support overall wellbeing across all life stages, from puppyhood through to senior years.

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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.

What goes in

Fresh Beef 25%
Dehydrated Beef 22%
Sweet Potato 15%
Potato 10%
Beef Meal 10%
Beef Fat 6%
Pea Protein 6%
Cranberry Powder 2%
Probiotics 0.5%
Yucca Powder 0.5%

Analytical Constituents

Crude Protein 32.0%
Crude Fat 16.0%
Crude Fibre 6.0%
Crude Ash 8.0%
Moisture 10.0%
Calcium 1.2%
Phosphorus 1.0%
Water-Soluble Chloride (as Cl⁻) 0.09%
Lysine 0.63%
Taurine 0.1%
EPA + DHA 0.05%

Functional Additions

Dicalcium Phosphate
L-Lysine
DL-Methionine
Glucosamine & Chondroitin
Taurine
Lecithin
Omega 6, Omega 3
Vitamin A, Vitamin D3
Vitamin E
Vitamin C & B-Complex
Chelated Trace Minerals (Zn, Mn, Cu, Fe)
Targeted Nutritional Function
Beef Protein Profile – Strength, Oxygen Use & Output
Using this particular protein source provides a naturally dense supply of complete amino acids, haem iron, zinc, and B complex vitamins. These nutrients are recognised for their role in supporting lean muscle development, contributing to normal oxygen transport through iron dependent processes, and assisting energy metabolism in physically active dogs.
Sustained Energy System
The natural fat profile from beef, combined with Omega 3 and Omega 6 fatty acids, delivers efficient energy release, supports cellular function, and helps maintain consistent physical condition without unnecessary excess.
Antioxidant Contribution
Cranberries provide naturally occurring polyphenols which contribute to the body's ability to manage oxidative stress, supporting cellular integrity and recovery balance.
Digestive Stability
Probiotics support a balanced gut microbiome, while fibre from sweet potato contributes to digestive consistency. Yucca extract is included to support stool quality.
Joint Structure & Mobility
Glucosamine and chondroitin are included to support cartilage integrity and help maintain comfortable movement over time.
Complete Nutritional Coverage
This formula is supported by essential amino acids, a full vitamin complex, and chelated trace minerals selected for their bioavailability, ensuring nutrients are effectively utilised by the body.
PBW Principle
Defined ingredients.
Controlled formulation.
Purpose driven nutrition.
No vague terms.
No unnecessary fillers.
No compromise
on clarity.
Why PBW?
Single Source Protein
No mixed meats. One clear protein per recipe for better digestion and reduced sensitivities.
Defined & Transparent Ingredients
Every ingredient is clearly listed and purposeful – no fillers, no vague terms, no shortcuts.
Engineered For Results
Formulated to support muscle, digestion, coat, and long-term health — not just to fill a bowl.

Discover more in our FAQs

All the details you love about the original—with a fresh flared block heel and modern square toe. Expertly crafted using soft Nappa leather, this essential style molds and moves with you to keep you comfortably on your feet all day (and night). This boot uses leather sourced from a Leather Working Group-approved trader. The Leather Working Group (LWG) Audit Standards provide transparency and accountability within the leather supply chain—covering energy and water usage.
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