Chicken & Blueberry (15kg)

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Chicken & Blueberry (15kg)

Chicken & Blueberry (15kg)

Product description
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High Antioxidants & Cellular Health Support

The first ever recipe engineered by Platinum Breeds Worldwide, refined over six years of development to achieve a complete, balanced foundation diet for dogs of all breeds, sizes, and life stages. This formula represents a milestone in precision canine nutrition. Chicken provides a complete amino acid profile to support muscle maintenance and overall physical condition, offering reliable nourishment in a clean and carefully structured formula.

Our Chicken & Blueberry recipe supports steady energy release, stable body condition, and dependable daily nutrition without unnecessary dietary complexity. Its versatile nutritional profile makes it suitable for long-term feeding across the full spectrum of canine needs.

Complemented by antioxidant-rich blueberry, this formula delivers naturally occurring phytonutrients that support overall cellular health and general vitality. Functional fibres further contribute to normal digestive function and stool quality, helping maintain consistent daily wellbeing.

As the first recipe engineered within the Platinum Breeds Worldwide range, this formula represents a benchmark in complete canine nutrition—crafted to deliver dependable performance, exceptional palatability, and everyday feeding confidence.

This recipe supports gentle digestion and efficient nutrient absorption, making it suitable even for sensitive systems.

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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.

What goes in

Fresh Chicken 25%
Dehydrated Chicken 30%
Chicken Meal 15%
Sweet Potato 10%
Fresh Chicken Fat 6%
Potato 5%
Chicken Oil 4%
Pea Protein 3%
Blueberry Powder 2%
Chicken Heart 1%
Probiotics 0.5%
Yucca Powder 0.5%

Analytical Constituents

Crude Protein 32%
Crude Fat 16%
Crude Fibre 6.0%
Crude Ash 8.0%
Moisture 10.0%
Calcium 1.2%
Phosphorus 1.0%
Water-Soluble Chloride (as Cl⁻) 0.09%
Lysine 0.63%
Taurine 0.1%
EPA + DHA 0.05%

Functional Additions

Dicalcium Phosphate
L-Lysine
DL-Methionine
Glucosamine & Chondroitin
Taurine
Lecithin
Omega 6, Omega 3
Vitamin A, Vitamin D3
Vitamin E
Vitamin C & B-Complex
Chelated Trace Minerals (Zn, Mn, Cu, Fe)
Targeted Nutritional Function
Chicken Protein Profile — Digestibility, Lean Support & Nutrient Efficiency
Chicken is widely recognised in canine nutrition for its high digestibility and biological value, meaning a greater proportion of protein is broken down and absorbed for use within the body. This supports lean muscle maintenance, efficient recovery, and consistent body condition without placing excess demand on the digestive system.
Controlled Digestion & Sensitivity Support
A single, clearly defined protein structure helps reduce unnecessary dietary variation, which is a key factor in maintaining stable digestion. Probiotics support gut microbiome balance, while sweet potato provides a controlled fibre source to support regular digestion and stool consistency. This approach supports dogs that benefit from more predictable nutritional input.
Lean Energy & Metabolic Balance
Chicken naturally provides a lean fat profile, delivering energy without excessive fat load. Combined with Omega 3 and Omega 6 fatty acids, this supports metabolic balance and helps maintain a clean, lean body condition.
Skin Function & Nutritional Sensitivity Link
Essential fatty acids contribute to maintaining normal skin barrier function and coat condition. Skin condition is closely linked to dietary balance, particularly in dogs with sensitivity-related concerns.
Blueberry — Cellular Protection
Blueberries provide naturally occurring polyphenols which contribute to protecting cells against oxidative stress, supporting overall physiological balance.
Joint Structure & Mobility
Glucosamine and chondroitin support cartilage structure and help maintain mobility over time.
Complete Nutritional Coverage
Essential amino acids, vitamins, and chelated trace minerals are included in forms selected for effective absorption and utilisation, ensuring consistent nutritional delivery.
PBW Controlled Nutrition Approach
Structured around clearly defined ingredients and a single protein source to support efficient digestion, stable nutrient absorption, and reduced dietary stress for dogs requiring a more controlled nutritional approach.
PBW Principle
Defined ingredients.
Controlled formulation.
Purpose driven nutrition.
No vague terms.
No unnecessary fillers.
No compromise
on clarity.
Why PBW?
Single Source Protein
No mixed meats. One clear protein per recipe for better digestion and reduced sensitivities.
Defined & Transparent Ingredients
Every ingredient is clearly listed and purposeful – no fillers, no vague terms, no shortcuts.
Engineered For Results
Formulated to support muscle, digestion, coat, and long-term health — not just to fill a bowl.

Discover more in our FAQs

All the details you love about the original—with a fresh flared block heel and modern square toe. Expertly crafted using soft Nappa leather, this essential style molds and moves with you to keep you comfortably on your feet all day (and night). This boot uses leather sourced from a Leather Working Group-approved trader. The Leather Working Group (LWG) Audit Standards provide transparency and accountability within the leather supply chain—covering energy and water usage.
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